Join Jaguar Land Rover in Sweden 2017 for the most exhilarating episode of the ice drive story to date. More ice, snow and adventure is just around the corner...
Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint hearted. Get the latest information on how you can be part of the action.Keep Me Informed
Arjeplog isn’t just home to breath-taking vistas and bone-chilling temperatures, but also where we push our own vehicles to their limits. The Jaguar Land Rover test centres are designed to evaluate how our cars deal with the harshest environments on Earth, and that’s why we’re bringing the 2017 ice drive experience to Sweden.
Our driving instructors are of the highest calibre, and they’ll be with you every step of the way - poised and ready to impart years of driving wisdom. In no time at all you’ll be dancing on ice, gliding around some of the most awe-inspiring corners imaginable and realising the true liberation of Jaguar’s unhinged potential.
A fleet of leading Jaguar models including all-wheel drive (AWD) vehicles will be at your full disposal over the course of 2017’s ice drive, meaning you’ll have the chance to find one that really speaks your language.
Guests will enjoy much more than just a tantalising driving experience. Staying in a top hotel in Arjeplog, a warm welcome and professional service goes without saying, while you’ll also have time to breathe in your epic Nordic surroundings with guidance from our local Jaguar Land Rover Experience team.