• Jaguar F‑PACE

    SUV-ul de performanta Jaguar este o sinteza a sportivitatii, elegantei, functionalitatii si eficientei.

  • Jaguar E‑PACE

    E‑PACE este primul SUV compact Jaguar. Este o combinatie unica intre eleganta, agilitate si sportivitate.

  • Jaguar I‑PACE

    Va prezentam in avanpremiera conceptul I‑PACE, primul model electric sport Jaguar cu 5 locuri.

  • Jaguar F‑TYPE

    Placerea pura de a conduce. Intruchiparea perfecta a sportivitatii

  • Jaguar XE

    Cea mai avansata, mai eficienta si mai rafinata limuzina sport realizata vreodata de Jaguar

  • Jaguar XF

    XF este elegant si atletic

  • Jaguar XJ

    Lux extraordinar. A conduce sau a fi condus?

About Jaguar

INNOVATIVE LEADERSHIP BUILDING A CUSTOMER-FOCUSED CULTURE

Gerd E. Mäuser, Jaguar Land Rover, Chief Marketing Officer

Gerd E. Mäuser was appointed Chief Marketing Officer for Jaguar Land Rover in January 2015. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.

Mäuser, previously an Independent Consultant for Jaguar Land Rover, will be responsible for all global marketing activity on both the Jaguar and Land Rover brands. Mäuser’s role encapsulates brand positioning; current and future product planning; marketing communications; brand experience strategies and supporting future growth.

Mäuser has around 30 years of experience in marketing in the automotive industry, joining BMW as a trainee in 1985, soon after completing his degree in Economics (Business Administration) with a specialisation in Marketing and Strategic Planning from Johann Wolfgang Goethe-Universität, Frankfurt am Main. From 1987, he held a number of positions at BMW Motorcycle Division, including; Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.

In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche AG, a position he held until 2010. His main responsibilities covered global brand-management, including the complete marketing-mix activities, as well as long term corporate planning for sales and marketing.

In October 2013, Mäuser once again became an Independent Consultant for Jaguar Land Rover. He held this position for two months, moving on to become full time President of football club VfB Stuttgart 1893 e.V for two years.

Mäuser lives in Bietigheim-Bissingen, Germany and in Stratford-upon-Avon, UK.

If we are to be the first choice of customers, we must put customers first.”
Gerd E. Mäuser - Jaguar Land Rover, Chief Marketing Officer